Google Ads for e-commerce brands already scaling on Meta. Not a replacement for Facebook — additional revenue on top. Search, Shopping, and Performance Max campaigns managed by a specialist who only does e-commerce.
Not another generalist agency. A specialist who only does one thing.
You're already scaling on Facebook Ads. Google is additional revenue, not a replacement. We specialize in this exact transition — taking e-commerce brands from Meta-only to Meta + Google profitably.
Every product has a different margin. A single ROAS target across your catalog is a trap. We calculate the break-even ROAS per SKU, then segment campaigns by margin level. Your ad budget goes where the profit is.
10-15 clients maximum. No account manager rotation, no junior handling your spend. One specialist, dedicated attention, full transparency on every decision. If we're full, we'll tell you.
"Google converts worse than Meta" — because the strategy is wrong, not the platform
One ROAS target for the entire catalog — your 80% margin product is bridled, your 30% margin product bleeds cash
Performance Max launched without data — Google needs conversions to optimize, not guesses
The global ROAS "looks fine" — but hides losses on 30% of the catalog
Calculate ROAS Break Even per product before touching a single campaign
Segment campaigns by margin level — high-margin products get aggressive budgets, low-margin get surgical precision
Build Search and Shopping foundations first, then scale into Performance Max with real conversion data
Protect your brand with defensive campaigns — stop paying twice for customers already searching for you
Your Google Ads Specialist
6+ years exclusively in Google Ads for e-commerce. I've managed over €2M in ad spend across Search, Shopping, and Performance Max campaigns. I work with e-commerce brands that are already profitable on Facebook Ads and want to add Google as an additional revenue channel.
I take 10-15 clients maximum. Every account gets my direct attention — no juniors, no automation tools running blind. If your Merchant Center is broken, your tracking is off, or your margins can't support ads, I'll tell you before taking your money.
Actual performance data from e-commerce accounts we manage. All client names anonymized.
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ROAS varies by industry, product margins, and market conditions. These results represent specific campaigns during specific periods. We provide strategies tailored to your business model and margins.
Everything you need to audit your Google Ads profitability. No email required — just message me on WhatsApp.
Google Sheet Template
Calculate the exact break-even ROAS for every product in your catalog. Input your costs, margins, and fees — the sheet tells you the minimum ROAS you need per SKU to be profitable. The same tool I use for every client before spending a single dollar.
PDF Checklist — 1 Page
The 30-point checklist I run on every new client's Merchant Center before touching any campaign. Covers product disapprovals, feed quality, policy compliance, and the hidden issues that block Shopping ads.
PDF Guide
The exact 6-step process I follow to launch Google Ads for an e-commerce store. From tracking setup to first campaign structure. No fluff, no theory — just the steps in order.
Free Online Tool — Unblockr
Scan your Merchant Center compliance in 30 seconds. Checks 146 rules across identity verification, trust signals, product data, policy compliance, and technical requirements. Instant score + prioritized fix list.
Google Sheet Template
The campaign structure I use for e-commerce accounts. How to split campaigns by margin tier, what targets to set, which products go where. Copy-paste into your own account.
PDF Guide
How to optimize your product titles, descriptions, and attributes for Google Shopping. The feed is the foundation — if your feed is mediocre, your campaigns amplify mediocrity. Includes title formulas, image guidelines, and attribute priority list.
PDF Guide
Performance Max is not automation — it's amplification. This playbook covers how to set up PMax properly for e-commerce: asset groups, audience signals, feed requirements, and when to launch it (hint: not day one).
Google Sheet Template
The exact audit framework I use when I take over a new account. 50+ checkpoints across tracking, campaign structure, bidding strategy, negative keywords, search terms, and conversion actions. Score your own account.
Want a personalized audit of your account instead?
Get a Free 5-Minute Loom AuditA systematic approach. No guessing, no "let's see what happens."
Before touching any campaign, we calculate the break-even ROAS for every product in your catalog. We map margins, identify which products can absorb ad spend profitably, and which ones need repricing or exclusion.
We segment your campaigns by margin level. High-margin products get aggressive budgets (target ROAS 200%). Standard margin gets moderate spend (250%). Low-margin gets surgical precision (400-500%) or gets excluded entirely.
Enhanced conversion tracking, Consent Mode v2, proper attribution. Plus a full Merchant Center audit — 25% of products refused means 25% of budget wasted. We fix the foundation before scaling.
Search and Shopping campaigns launch first to build conversion data. Performance Max comes after, fed by real data — not guesses. Daily monitoring, weekly bid adjustments, continuous A/B testing on ad copy.
Monthly performance reviews with detailed reporting. We identify which products can absorb more budget without losing profitability. Scaling is a calculation, not a budget slider.
Pricing tailored to your ad spend and growth goals
Base fee + performance component, tailored to your business
Verified reviews from Trustpilot
"I was struggling to make my campaigns profitable, and the agency helped me set up a real Google strategy (Search + Shopping). In 3 months, my traffic became much more qualified and my sales much more stable. Responsive, transparent, effective."
"Etienne understood our market to develop our presence on Google Ads and SEO. Even though the budget hurt a bit at first, we had more than satisfactory results from the second month, and everything exploded in the third. Etienne absolutely respected our budget."
"Very positive experience with Etienne: professional, understanding, proactive, he was able to help me quickly with concrete results."
"I recommend Etienne who anticipates needs. He analyzes and proposes solutions proactively. Great responsiveness. Looking forward to working with you again soon."
"We called on Etienne for SEO support over a six-month period. The experience was positive: the approach was clear, the follow-up regular, and the communication fluid throughout. Solid foundations were put in place."
"I want to thank Etienne for his support! He designed and implemented strategies precisely and effectively, even exceeding the goals we had set internally."
"Thank you to Etienne for listening and being available. A lead generation project where I needed advice. I recommend him."
"Etienne was excellent. His approach is professional and effective. I highly recommend."
Book a 30-minute strategy call. We'll look at your catalog, your margins, and tell you honestly if Google Ads makes sense for your business.
Book Free Strategy Call